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Seattle24x7 Event: T-Mobile: Re-Positioning Your Brand in a Crowded Category, PSAMA, Nov. 14
November 14, 2012 @ 11:30 am - 1:30 pm
T-Mobile: Re-Positioning Your Brand in a Crowded Category, PSAMA
When: November 14, 2012, 11:30 am-1:30 pm
Where: The Harbor Club – Seattle 801 Second Ave Seattle
What: T-Mobile USA is a $19B wireless company that was going to be acquired by AT&T. The DOJ sued to block the acquisition claiming it would be anti-competitive. The merger eventually failed but almost 12 months passed and T-Mobile lost momentum in the marketplace. In a highly competitive wireless industry T-Mobile is using a consumer-driven strategy to re-position the brand for future customer growth.
Key Takeaways
• How you can successfully differentiate your brand in a crowded category.
• How to use consumer insights to help guide your decisions.
• Why brand differentiation must be more than a new ad campaign.
Who: Speaking at the event is Kevin McLaughin, currently Vice President, Consumer Marketing at T-Mobile USA. He is responsible for revenue delivery and brand health of the main line consumer wireless business. Kevin is a growth-oriented markeert who has extensive experience revitalizing challenger brands across a variety of categories including wireless and beverage alcohol. He has turned around struggling brands like Mike’s Hard Lemonade, Smirnoff, Guinness and T-Mobile Prepaid with his energy now shifting to revitalizing the contract consumer business at T-Mobile.
How Much: Members and Students- $45, Non-Members and Guests- $55
How: Register online
