“Forget the fruit cake, gift baskets and items with your corporate logo this holiday season. Now there’s a simple way to give a gift your clients actually want, while saving valuable time and avoiding the hassle of shipping during such a busy time of the year,” said David Leeds, CEO and founder of Tango Card. “
“Every year there’s a last minute scramble as businesses try to figure out a unique holiday gift for clients and partners. More often than not they have to settle for a subpar gift and ultimately there’s no visibility into the business impact. The Tango Card is the perfect choice because recipients get to choose how, where, and what to use it for. Plus through our website, free Salesforce app, or our Snap bulk ordering tool, any busy professional or organization can send, track and manage gifts easily,” he adds.
“This will be another year that we’ve saved valuable time and delivered a holiday gift that our clients truly appreciate and value,” said Lance Kezner, vice president of Professional Claims Intervention Services (PCI), a Seattle-based third-party administrator. “We’ve sent out Tango Cards before and have received an overwhelming response from our partners. Digital gift cards are the perfect B2B holiday gift.”
How It Works
Clients create a free account at TangoCard.com, fund the account by credit card, check or wire transfer, upload an Excel file of recipients to Snap or use the Tango Card for Salesforce app to select the dollar amount of the gift card and send. According to the recent survey, nearly 2/3rds of respondents spend $25 on a holiday gift and 95 percent no more than $50.
Recipients then activate their Tango Card and choose the gift card they want from premier brands, including Amazon.com, Facebook, Starbucks, iTunes and Target, among an array of others. Tango Cards can also be divided among brands or donated to non-profits, including Habitat for Humanity and the National Park Foundation, to name a few.
“Last year, I decided to do something different that was more aligned with my clients’ philosophy of innovation as well as leverage a local Seattle startup,” said Mary Kaye O’Brien, vice president with Ipsos Marketing in Seattle, a global market research company that sent out 75 Tango Cards in 2011. “We found the digitally delivered gift cards to be a memorable holiday gift and I got lots of positive feedback from clients. Plus, it was so easy. Tango Card took the guess work out of a challenging task every business encounters during the holiday season.”
In addition to PCI and Ipsos, more than 90 businesses sent more than 11,000 Tango Card digital gift cards last holiday season. Tango Card expects that number to grow by 10x this year.
About Tango Card
Tango Card makes gift cards and rewards strategic for enterprise customers. Tango Card’s proprietary Tango Card product provides organizations with an entire gift card “catalog” and delivery infrastructure in a single card. Tango Card’s proprietary software applications integrate directly with large, relevant cloud and SaaS platforms so teams can give, track, and manage gift card spend directly from applications where they already spend a huge part of their day. Learn more at www.tangocard.com. [24×7]
