With plenty of MOZ dollars to spend since it raised $18 million from venture capitalists last May, Seattle’s SEOmoz has acquired another small Portland company to round out its portfolio of online marketing tools.
SEOmoz paid $3 million in cash and stock for GetListed.org, a two-person Portland company that’s helped more than 2 million small businesses build their online presence since it started in 2009.
GetListed founders David Mihm and Chris Tanger will stay with SEOmoz but work remotely from Portland and Chicago. Mihm is an employee and Tanger is contracting with SEOmoz.
“GetListed puts power in the hands of local businesses – they make data essential to inbound marketing channels easily accessible,” SEOmoz Chief Executive Rand Fishkin said in a release. “We’re absolutely thrilled to fight the menace of data obfuscation at their side.”
Fishkin blogged the following:
While I can’t be 100% transparent about all our plans for the future of GetListed and our entry into the local space (partially because we haven’t cemented it all quite yet), I do want to provide as much detail as possible:
- David has officially joined the SEOmoz team, while his co-founder Chris Tanger will be contracting and assisting with the transition to the next version of the product. They will both be staying in their respective home towns of Portland, OR and Chicago, IL.
- The current GetListed.org website and product functionality will remain completely free as it is today for at least the next 4-6 months.
- In Q2 of 2013, we hope to release a new version of the product focused on helping local, small business owners and the consultants/marketers who frequently work with them to better appear in and optimize their online presence on major search engines and local portals.
- Our long term goal is to provide software on the web and possibly in a mobile app that helps owners and marketers get a simple, but detailed overview of how they’re performing in the local search ecosystem, what actions they should take to help their marketing, and how they compare against their competition. These goals may expand and will certainly get more fleshed out as we take products through user testing and release.
- David’s personal site is remaining personal, though we encourage everyone interested in local inbound marketing to check out the excellent resources there – the Local Search Ranking Factorsand David’s blog on Local SEO.
- Local U is remaining a separate entity, though we hope to be able to support and sponsor some of their excellent events going forward, and David plans to keep speaking/participating in some of these.
- The acquisition technically wrapped up a couple weeks back, and the total price was in the ~$3million range including cash and SEOmoz stock.
Moving forward, we’ve got a lot of work to do, including hiring some new team members to help support our growth into Local and David’s ambitious and admirable plans. We also might be looking to open a new office in Portland, where Galen & Peter from Followerwonk are also based, (I like the idea to call it “Mozlandia”) in 2013, so be on the lookout! [24×7]
