Who: Blue Nile
Position: Search Marketing Analyst
Where: Seattle
What: Blue Nile is looking for a passionate and talented Search Marketing Analyst who will work on the day-to-day execution of our search engine strategy at Blue Nile. They’re looking for a hard-working team player with a positive attitude who can bring excellent analytical skills, communication skills and passion for the consumer experience to this role.
Responsibilities:
Provide tactical support for search engine marketing through:
Keyword analysis and optimization
Ad copy testing and optimization
Landing page testing and optimization
Keyword expansion
Help manage search engine partner relationships
Stay informed of industry trends and best practices
Assist with comparison shopping engines (CSE), product feeds & optimization
Assist with display marketing initiatives
Assist with paid Facebook initiatives
Requirements:
Bachelors Degree required — preferably in mathematics, economics or physical sciences
Strong quantitative, analytical and problem solving skills
Advanced Excel skills
Strong organizational skills with the ability to manage multiple project simultaneously
Refined communication, both verbal and written, and strong interpersonal skills
1-3 years of experience in managing paid search campaigns preferred
Product feed experience a plus
Team player with the ability to work independently
Knowledge of SQL a plus
Fluency in another language (Japanese or Chinese) a plus
Familiarity with organic search engine optimization (SEO) a plus
Contact: Apply online.
