How to Write Creative Briefs: 7 Tips That Matter, AIGA/SVC, May 31

How to Write Creative Briefs: 7 Tips That Matter, AIGA/SVC

When: Friday, May 31, 10:30 AM–11:45 AM

Where: Online

What: This webcast, by Devin Liddell, Principal Brand Strategist at TEAGUE, will illuminate what makes a creative brief successful and cover straightforward ways for writing briefs that deliver both clarity and inspiration. Learn how to transform your next brief from a droll, bullet pointed form into a hard-hitting manifesto in just 75 minutes!

During this time, you will learn how to . . .

> Understand the brief within the context of the creative process
> Achieve clarity on the ideas that matter most within a brief
> Break common bad habits when writing a brief

This class will be taught online, and you’ll need a computer, a high-speed internet connection, and a web browser to participate. You’ll be able to interact with the instructor and ask questions, as the course will be offered live. Attendees will also be provided with access to a recorded version of the course, so you can watch it again later.

Who: This class is for marketing managers, account coordinators, clients, and anyone else who’s called upon to write creative briefs for their agency or marketing department.

Instructing the class is, Devin Liddell, the principal brand strategist for Teague. Prior to joining Teague, Devin was Director of Brand Strategy for PhinneyBischoff and before that, the Seattle studio of FITCH. Devin works with clients such as Anheuser-Busch InBev, Boeing, Intel, JW Marriott, Microsoft, SC Johnson and Starbucks to create insight-driven brand strategies and consumer experiences. With more than a decade of experience in brand strategy and design, Devin has worked across a broad spectrum of industries: aerospace, higher education, software/technology, food and beverage, and retail; his past clients include Amazon, GE, Make-a-Wish Foundation, Nordstrom, Seattle Symphony, and Woodland Park Zoo.

How Much: $95

How: Register online.