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The Lunch Box @ Nordstrom, AIGA Seattle, July 23
July 23, 2013 @ 11:45 am - 1:00 pm
The Lunch Box @ Nordstrom, AIGA Seattle
When: Tuesday, July 23, 2013, 11:45AM – 1:00PM
Where: Nordstrom, 1700 7th Ave, Seattle
What: Join AIGA at a different local studio each month for The Lunch Box. Break away from your desk to visit an amazing studio and listen to local design leaders present original perspectives that will inspire, shift or interrupt your relationship with the design space. After the presentation there will be a chance to ask questions and pick the brains of some of Seattle’s brightest design minds.
The July lunch will be hosted by Nordstrom’s who will discuss:
Purpose Versus Positioning: Staying True to Your Brand & Customer in an Evolving Landscape
A company’s positioning is about all about the brand. A company’s purpose is about the customer. A company’s positioning limits its creative team. A company’s purpose empowers it.
At Nordstrom, the customer is everything. As the world changes—and our customers along with it—we need to continuously ask ourselves what we can do to make our customers feel good, which will in turn make them want to return for more experiences with us. With over 50,000 employees and a business that continues to grow each year, how do we stay the course? By having a coherent set of values that goes beyond the superficial, and by providing all of our employees with the tools to express those values in a way that is relevant to our customers and to the culture at large.
Who: Presenting is Pia Hunter—Vice President of Creative
Pia Hunter has been Nordstrom’s VP of Creative since 2009. Prior to joining Nordstrom, Pia ran her own agency in NYC, Project, Inc., which created non-traditional, experiential branding for style-drivenbrands such as Nike, LVMH, L’Oreal, the CFDA, and Charlotte Ronson.
How Much: AIGA Member- $25, Non-Member- $40
How: Register online.
