Social Media & Online Marketing Class #5, WWBC, Nov. 19

Social Media & Online Marketing Class #5, WWBC

When: Wednesday, November 19, 2014, 2:00 – 4:30 PM

Where: 1437 S. Jackson St, Seattle

What: Are you reaching your target customers? Are you doing it effectively? Marketing with social media is an engaging, cost-effective option for new and existing small businesses, but can still be a daunting challenge to face with the abundance of tools available. Done right, however, you have the opportunity to interact with your audience in a range of fun and dynamic mediums, allowing for more personalized messaging and informing your customers about what you offer – and thus expand your customer base.

In this five-week series, we will cover the basics of setting up and managing your social media platforms, and integrating them with your website and blog in order to help you achieve your desired outcome. You will set personalized goals through hands-on experience to help you launch your own social media strategy, using the top social media platforms such as Twitter, Facebook, Google Plus, and Instagram. You will also learn effective ways to improve your website and blog in order to increase the number of visitors by utilizing effective wording and strong imagery that aligns with your brand.

Students taking the full series will leave with a social media marketing goal, a plan to achieve that goal, and the skills and experience necessary both to begin carrying out that plan and measure its progress.

Session 5: Blogging & Website Essentials (11/19/2014)

• Creating a Blog
• Blogging Skills and Schedules
• Website Structure and Design
• Effective Writing
• Setting Up Your Automated Support System
• Basics of SEO – Getting ‘Found’ on the Web

Who: Darren is a Small Business Consultant for the Washington Women’s Business Center at Community Capital Development. He is a musician, photographer, writer, three-time entrepreneur, coach, and graduate of Pinchot University’s sustainable MBA program. He is trained in the Toyota Kata methodology of coaching/consulting by the W3 Group. He spends his free time roaming the Olympic Peninsula, playing gigs around Puget Sound with his band and enjoying Seattle’s array of good food, wine and coffee.

How Much: $150 full series / $35 per session

How: Register here.