Who: Real Self
Position: Email Marketing Manager
Where: Seattle
What: RealSelf is the world’s largest and fastest growing aesthetics community where real people meet to share their experiences and learn about self-improvement opportunities to achieve their best. RealSelf is backed by some of Seattle’s most prominent investors. We’re a small, fast-moving team and this is a rare opportunity to make a real impact on a fast-growing business.
The successful candidate will assist in building and scaling our world-class email program, delivering highly-targeted, automated, and personalized messages to both B2B and B2C audiences. You’ll be responsible for supporting acquisition, engagement, retention, and monetization efforts, and your day-to-day activities will include end-to-end implementation, QA, launching, AB testing, and measurement of over 100 unique campaigns and landing pages, sending more than 10M emails per month to an audience of over 1M consumers and doctors.
Responsibilities:
Build campaigns and execute brand, traffic and conversion-driving efforts for product launches, business partnerships, customer insights, and user retention initiatives.
Work cross-functionally to develop and deploy creative assets for online marketing, emails, and landing page experiences
Leverage ESP tools (Sailthru and Marketo) and scripting languages to update content and enable subscriber personalization
Proofread content and test links, dynamic content, and email rendering within digital assets
Troubleshoot email-related issues for internal staff, consumers, and doctors
Maintain an accurate library of ongoing consumer/doctor flows, communications, metrics, and future test ideas
Manage the collection and storage of consumer feedback and data via web and email surveys; synthesize findings into relevant optimizations
Monitor the effectiveness of campaigns and implement ongoing improvements
Measure and report on email metrics and AB test results
Other projects as required
Requirements:
Bachelors degree in Marketing or related field; or equivalent experience with demonstrated proficiency
2+ years demonstrated experience in online B2B, B2C or email marketing
Excellent written and verbal communication skills, client facing consulting skills, analytical and problem solving skills, and strong attention to detail
Hands-on experience running A/B tests and monitoring relevant metrics
Ability to multi-task and manage competing priorities and requests
2+ years experience managing an email marketing program (preferably utilizing Marketo, or Sailthru)
1+ years working with Salesforce.com
1+ years marketing automation experience
1+ years survey/customer insights experience
High standards, high attention to detail, and superior organizational skills
Thinks strategically, but stays on top of tactical execution
Proficiency with Microsoft Excel
How: Apply Here
