Brand Power: Drive Deep Emotional Connections with Customers, May 18

Who: General Assembly
Where: General Assembly Seattle
When: May 18, 6:00 pm – 8:00 pm
What: Strong brands help their customers solve problems, present a positive image to the world, feel empowered, feel accomplished, and feel like the hero in their own personal stories. Think about what happens when you’re feeling like you’re on top of the world, and everything is working out the way you hoped it would. No matter which cliché you use to describe it–the feeling of having wind in your sails or the world on a string–that feeling connects deeply with your emotions.

Sol Marketing CEO and Brand Dominatrix Deb Gabor puts you in the mood to create a powerful brand that connects with your most important customers — the ones who are most highly predictive of your success.
This practical, hands-on session will cover the following topics in a lively and entertaining way:
Define what is a “brand”
Understand the importance of branding for informing business strategies
Learn the foundations of brand strategy
Gain insight into why even B2B and hard-core technology companies need brands
Assess the timing for engaging in branding activities
How-to: roll up your sleeves and create the foundation for your company’s or your own personal brand

In true General Assembly ATX-style, the session is structured like a workshop and relies upon pairing attendees off to practice some key brand strategy “hacks” together.