Introduction to Google Analytics, May 23

Who: General Assembly
Where: General Assembly
When: May 23,6:30 pm – 8:30 pm
What: Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways:
Learn the basic setup, navigation, and interface of Google Analytics
Get acquainted with basic terminology and mathematical formulas to understand key metrics
Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
Create custom segments, goals, URLs, and dashboards
Create automated alerts and scheduled reports
Learn to identify exceptions and surface actionable insights
Export data for further analysis in Excel
Design useful charts for sharing with colleagues or clients

Prereqs & Preparation:
It would be useful to have a basic understanding of Excel, but we will cover it in class as well. Laptops are welcomed but not necessary.