Who: Cobalt, ADP
Position Title: Online Marketing Specialist
Where: Seattle/Lynwood
What: Cobalt -a division of ADP– seeks an Online Marketing Specialist. This position develops and implements effective online marketing strategies to drive consumers to the websites of assigned Cobalt customers, with the goal of generating increased targeted web traffic, and thereby increased lead generation. The Online Marketing Specialist utilizes knowledge of pay-per-click search engine listings and display placements, employing the following optimization techniques: keyword analysis and selection, geographic campaign targeting, competitive site analysis, campaign optimization, ad copy optimization, geography targeting optimization, custom ad copy updates, optimization of landing page content.
Responsibilities: Become and advisor to the client and drive regular and positive contact with clients to review marketing program strategy and performance. Monitor and analyze online campaigns and make changes to improve performance metrics. Document all customer communication and optimization activity. Effectively work with other team members including Account Advocates, SEO Specialists, Technical Support Specialists and fulfillment partners. Interact professionally and confidently with Cobalt clients to provide them the best customer service possible. Interact professionally and confidently with Cobalt Sales Executives and other Cobalt personnel. Prepare monthly performance reports for clients. Prepare internal performance reports as specified by management. Paid search performance metrics and identify areas requiring optimization. Participate in process improvement activities and initiatives. Participate in Teaming initiatives.
Requirements:
(Experience, Skills, Academic):
– Minimum 2 years experience in client relationship management is required
– Minimum 2 years experience in paid search, especially with Google, Yahoo!, and MSN/Bing is preferred
– Minimum 2 years experience in consumer Internet marketing is preferred
– Experience with Windows, Excel, and MS Word required
– Bachelor’s Degree from an accredited college or university is preferred
– Experience with Windows, Excel, and MS Word required
– Bachelor’s Degree from an accredited college or university is preferred
– Demonstrated ability to maintain poise under stress and to respond quickly, logically, and patiently to questions or requests
Contact: Apply online.
