Optimization, Personalization & Targeting in Today’s Rapidly Changing World

eSage Group is excited to present Eva Tseng, Sr Manager, Testing Optimization and Personalization and Brian Hannon, Digital Optimization Testing Manager at T-Mobile. Join us virtually on August 20th as Eva and Brian share “Optimization, Personalization and Targeting in Today’s Rapidly Changing World” as part of eSage Group’s Marketing Analytics Speaker Series.

Brian and Evan have both worked within mature optimization and personalization programs, so come learn from the experts and up your game! During their presentation, Eva and Brian will cover:

-What and Why Optimization
-Optimization Framework
-Optimization Workflow
-Personalization and Targeting
-Case Studies

You can view Eva’s LinkedIn profile here: https://bit.ly/2DdvgcF and Brian’s LinkedIn profile here: https://bit.ly/3iaiB8Z

Attendee Logistics for Event:
The event content will begin at promptly 2:05 pm PT. We will open the lobby starting at 1:55 pm PST so please be sure to join the meeting early if you can. Upon sign in, please enter your first and last name so we know who you are for Q&A.

***During the meeting we ask that all attendees turn their VIDEO AND AUDIO OFF and remain on mute until we begin Q&A at the end of the presentation.***

Attendees are encouraged to use the Chat function to write in any questions they have during the presentation and be addressed during Q&A! During Q&A, attendees will be selected by the moderator to ask their question and we like to encourage attendees to turn their cameras on while talking to the group!

Expected run of event
1:55 – Lobby opens (Please sign in early and with your first and last name)
2:05 – Announcements
2:10 – Presentation to start
2:50 – Q&A (Please enter your questions into the meeting Chat during presentation!)
3:15 – Event ends

What to expect at this virtual event: An insightful presentation from a Marketing Analytics Thought Leader with an interactive Q&A session to follow the presentation.

If you are a member of the Los Angeles Marketing Analytics Group, please RSVP for this event here: https://bit.ly/33uUP3x

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eSage Group is a boutique Business Intelligence & Marketing Analytics consultancy and is the organizer and sponsor of the eSage Group’s Marketing Analytics Speaker Series.

eSage Group’s services help you quickly and effectively connect your marketing data from social media, websites, digital advertising, customer relationship management and other enterprise systems, allowing you to move from isolated data to fully integrated, cross-channel predictive analytics. We enable clients to uncover hidden insights that give a more complete view of customers, leading to better customer engagement and optimization of marketing spend across channels.