PSAMA presents Beyond Fans and Followers: Measuring Social Media Impact

Twitter, Facebook, blah, blah…How can social media revolutionize your marketing if you can’t measure it? Come learn how to go Beyond Fans and Followers: Measuring Social Media Impact with Sean O’Driscoll, CEO of Ant’s Eye View. He will reveal how to create a complete map for social media effectiveness, from gaining executive buy-in to getting your organization involved. Most important, he’ll share how to transition from “activity” metrics (fans and followers) to “impact measures” such as satisfaction and loyalty. Using these proven methods to assess the business value of your social media, you can help your brand become king of the hill.