Sunday, October 27, 2024
Loading Events

« All Events

  • This event has passed.

Scaling from Seed to C: What Founders Should and Should Not Prioritize Through Growth

April 15, 2021 @ 11:00 am - 12:00 pm

More than 70% of startups fail because of premature scaling. Avoiding the pitfalls of premature scaling requires a personalized approach for every company, every product, and every founder, but there are some key takeaways all founders should know.

Tamara Steffens, Managing Director at M12 (Microsoft’s venture arm)—who accelerated growth at startups like Acompli and Path before pivoting to the other side of the table as an investor—will share an honest look at scaling your business.

Speaker Tamara Steffens will cover:

– What founders should (and shouldn’t) prioritize through growth
– What pitfalls to avoid in the process of scaling up
– How to align with established enterprises to gain credibility
– How to enable early users to work out product kinks
– How to never give anything away for free

Tamara leads investing and VC partnerships for M12 in North America and India, and is the executive sponsor of the fund’s Female Founders Competition. She is an experienced operator and entrepreneur with over 20 years of experience in Silicon Valley at both startups and large tech companies. Her last startup was Acompli, a mobile productivity app, where she led sales and business development. Microsoft acquired Acompli (now Outlook mobile) in 2014, after which Tamara went on to lead business development for the broader Office 365 organization.