The New Competitive Edge: The Customer Acquisition Journey Through Digital Marketplaces

The customer acquisition is moved to digital. Are you ready? The new B2B buyer has come to expect the same easy, fast, and flexible buying experience they receive as a consumer. They want to work with brands that understand their needs, communicate how they want, and provide a connected customer experience from the first interaction through the entire relationship with that brand.

Digital Customer Acquisition is the new battleground for the tech industry. Companies that still think they can maintain a competitive edge by having a better product or solution are already losing to brands who understand the power of providing an amazing customer experience.

In this session, you will hear from Chaitra Vedullapalli, an industry leader who is turning the magic quadrant on its head and changing the competitive landscape by reimagining the customer acquisition experience. Vedullapalli will be joined by Christine Puccio of F5 and John Jahnke of Tackle.io who will discuss digital marketing and sales strategies for designing the customer journey from first interaction to purchase and talk about what’s working in customer success for retaining, expanding, and extending the total lifetime value of a customer. Join them as they explore partner success, and the critical role the channel partners play in creating a cohesive, customer experience with the vendor and partner.

Key Takeaways Include:

– Designing the Customer Journey – Digital Marketing & Sales Strategies
– Customer Success – Adoption, Retention, Expansion, Referral
– Aligning Customer and Partner Success – The Power of Marketplaces