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Lean Startup: Customer Persona Development
March 10, 2022 @ 6:00 pm - 8:00 pm
Why is targeting customers and prospects so hard? So many startup founders follow a framework for developing their ideal personas by filling out the gender, name, age, challenges and opportunities. Yet, they struggle to find the right prospects. What’s missing?
This is a seminar to dig into the dos and don’ts of persona development and what to do to get the persona development right!
Join Noriko Yokoi who will discuss a different way of looking at personas.
Agenda
6:00 – Registration/Networking
6:15 – Talk starts
7:30 – Q&A with Scott and Angel Investors
About the speaker: Noriko Yokoi is the co-head of Startup Ideation, a consulting service for early stage startups to help them find clarity and momentum.
About Lean Startup:
Lead by active Angel Investors, this group is for anyone interested in the application of Lean Startup Principles and the Customer Development process developed by Steve Blank and refined by Eric Ries. We seek to provide real-world information to help founders and those interested in startups in areas of business planning, marketing, networking to anything needed to launch and sustain a business. We also welcome speakers who are interested to contact us.
