MarketMix 2022: The Future of Marketing

MarketMix 2022: The Future of Marketing

This year’s conference features new speaker formats, topics beyond just marketing, and fun networking opportunities. Join us to learn how to prepare for the future of marketing. 

Agenda

8:00 – 8:30 | Breakfast & Networking

8:30 – 8:45 | Opening Remarks

8:45 – 9:45 | DEI RealTalk Panel

We’re Past the Point of Diverse Photos on Your Website

Panel: Kim Flanery-Rye, Glenn Bock

10:00 – 10:45 | Breakout Session 1

• Creating Your Marketing Plan of Action (Workshop), Emily Trickey
• Leading in a Social World (Presentation), Aaron Templer

10:55 – 11:45 | Coffee Talk

Be in the audience for a live episode!

Guest: Mx. Pucks A’Plenty “The They They, Yas Queen of Burlesque”

Host: Julie Lichtenberg

12:00 – 12:45 | Breakout Session 2

• Incorporate AI and Other Auto Methods Into Your Marketing (Presentation), Christina DiPinto and Dr. Kathy Cox
• Successful Streaming Strategies for Digital & Traditional TV Buyers (Presentation), Sarah Camp
• Do Your Customers ❤ You Enough? (Presentation), Bryan Rutberg

12:45 – 1:15 | Lunch & Networking

1:15 – 2:00 | Breakout Session 3

• Secrets of Sustainability: Motivating Pro-Environmental Consumer Behavior (Lecture) | Professor Mathew Isaac
• The Blunt Truth About Cannabis Marketing and Advertising (Presentation), Brittany Parker
• Tackling Implicit Bias: Research in the Metaverse (Workshop), Svetlana Gershman & Janice Anderson

2:15 – 3:00 | Breakout Session 4

• FOMO Isn’t a Marketing Strategy (Presentation), Jocelyn Quall
• Marketing in the Metaverse: Or How I Learned to Stop Worrying and Love Extended Reality (Presentation), Benjamin Gold
• Office Hours Roundtable | Preston Parshall

3:15 – 4:15 | Keynote

What You Don’t Know About Your Audience is Killing Your Marketing (Presentation), Rand Fishkin

In this presentation, Rand’s going to examine the mistakes most organizations make in connecting real audience behavior to marketing investments, and show a better way.

4:15 – 4:30 | Closing Remarks

4:30 – 5:00 | Snacks & Networking

Breakout Session Topics

• Accessibility
• Artificial Intelligence
• Cannabis
• Customer Satisfaction
• Implicit Bias
• Marketing Plans
• Metaverse
• Sponsorships
• Streaming Strategies
• Sustainability
• Websites

*detailed agenda and speakers: https://amapugetsound.org/marketmix. Speakers and sessions added frequently. This page last updated 7/25/22.

Attendees Can Expect

• Breakfast, Lunch, Snacks, and Beverages
• Free Parking
• Mother’s Room
• Networking Opportunities
• ADA venue access

Refund Policy | Attendees can receive refunds if requested before 12:00am on August 22, 2022.