Description: Many startups spend too much time on their product or service, which is important too, but not more so than the needs of their target audience. A successful startup needs to create a business model that satisfies its target market and establishes itself as useful and unique in the marketplace. But customer development is a long and sometimes tedious process. This is where automation can help. Whether you are a B2B or B2C startup you can chose between a multitude of tools that help you automate your customer development process. In this work shop the speaker will show which tools can help you as a founder to speed up your lead funnel and focus on the so critical customer interviews to collect feedback for your service or product.
Thorsten Linz is startup mentor and co-founder of Innovate AI, a B2B automation platform and service, that works for early stage, pre-seed and seed startups to work on their customer development and sales automation.