Small and mid-size businesses with an eye on employing social media to augment their online, e-commerce strategies and business development have good reason to smile!
Visible Technologies®, the acclaimed Bellevue-based provider of social media monitoring, analytics and engagement software and services, has entered the SMB market with a potent solution.
VI∙LITE, an easy to implement, cost-effective resource
, gives SMBs the power to integrate social media insights into their existing digital strategy and tap VT’s ability to make sense of sentiments expressed in an expanded number of languages.
Now, V∙IQ capabilities for both enterprise and SMB customer will report social data from various sources in a single dashboard. The new product and market launch follows a strong year of unprecedented growth for the company which topped all previous sales records.
“We continue to push product innovation for enterprise customers who rely on the Visible Intelligence platform for listening, analyzing, and engaging with consumers in the fast paced social media market,” said Kelly Pennock, CEO of Visible Technologies. “With VI∙LITE we’ve leveled the playing field for small to medium sized businesses by providing access to the same technology being used by large enterprises. A key to this is having a real-time understanding of what the market is saying and making better informed decisions based on social data.”
Visible has expanded its enterprise-class platform to include a powerful social performance dashboard, combining valuable intelligence from multiple data sources including Customer Relationship Management (CRM) data, traditional media and web analytics. Aggregating strategic business information with social data into a single dashboard, V∙IQ provides an easy to share, continuously refreshed snapshot of the business, in a crisp, visual format.
By expanding market offerings to include the SMB sector and providing greater capabilities to a growing base of enterprise clients, Visible is primed for continued growth as demonstrated by a 70 percent year-over-year sales increase in 2011.
Visible now offers the most adaptable platform for social media monitoring, analytics and engagement solutions and has increased its competitive lead by offering a powerful product accessible to every level of the market.
Visible® has also added amplified engagement features to its Visible Intelligence® platform, including enhanced sentiment capabilities – catering to the needs of enterprise customers such as Microsoft, Fed-Ex and American Express. In addition, the company also introduced V∙IQ™, a social performance dashboard that presents data and metrics from any Visible workspace in one convenient view. [24×7]
