Having survived the dot.com boilover by switching to a healthy diet of popular cooking recipes, Seattle’s Allrecipes.com was founed to be good for the digestion of the Reader’s Digest Company which acquired the firmFriday for $66 million.
Allrecipes.com will become the hub of Rader’s Digest’s food sites, including those of Taste of Home and Light & Tasty magazines, and help spur advertising sales, the company said. [24×7]
NPR Podcats Select Mobilcast
Melodeo has announced that NPR has selected Mobilcast to deliver 45 of its podcasts to mobile phone users in the U.S. and Canada. Mobilcast is Melodeo’s mobile phone software application and web tool that enables listeners to search for and stream or download podcasts to their phones. NPR podcasts will receive a branded channel in the Mobilcast application. [24×7]
Jobster and Six Apart Deliver Powerful Job Search Tools to Bloggers
Jobster Inc. and Six Apart Ltd., the world leader in blogging software and services for individuals and businesses, today launched a program to let bloggers easily add a Jobster search widget to their TypePad site and be a career resource for blog readers. Bloggers can also customize a Jobster jobs feed to provide job listings to readers that tie directly to the blog topic.
“Jobster’s 200-plus premium employers have found increasingly that the people they want to hire are more likely to be reading a blog on a given day than they are to be visiting a job board,” said Jason Goldberg, CEO of Jobster. “With this partnership, Jobster is taking those employers and their jobs to the blogs like never before.”
The Jobster search widget, an online application, lets TypePad users simply add a job search box onto their site. It gives blog visitors a fast way to scan a particular job market that interests them and instant access to new job opportunities. For example, a mobile technology blogger may add the Jobster widget to his or her site to drive readers to high-tech and wireless job openings.
To reward early adopters of the Jobster search widget, each blogger who adds the widget will be entered into a drawing to win a free yearlong Basic TypePad subscription. Jobster is sponsoring the sweepstakes and will give away 400 free Basic TypePad subscriptions. [24×7]
