A featured attraction of the annual Web 2.0 Summit is a Launch Pad competition pitting six start-ups against one another before an American Idol-like judging panel of venture capitalists. This year’s “Best of Show” and “Most Likely to Exit First” winner was Seattle’s own Cleverset which has developed a product cross-selling intelligence to make recommendations to online shoppers based on their purchase preferences.
CleverSet technology already is in use at over 85 sites, including Sephora’s, Wine Enthusiast, and Overstock.com where its analytics shows an average increase on orders of an impressive 18 to 30 percent.
“It’s a great honor to be selected ‘Best in Show’ and ‘Most Likely to Exit First’ by the Launch Pad audience,” said Todd Humphrey. “The CleverSet team has worked hard to turn years of scientific research into a commercial product that makes the Internet a more personal, relevant experience for everyone – and we’re thrilled to share our vision with the Web 2.0 audience.”
CleverSet’s powerful, patented machine learning technology understands, and ultimately predicts, the behavior of every single visitor, on a click-by-click basis, each time they visit a web site – which means consumers spend less time searching and more time discovering the right products, content and services for them. CleverSet also extends to mobile, RSS and email, allowing companies to deliver relevant messages to their customers via multiple channels. With CleverSet, companies move beyond simply presenting their customers with what is “most popular” to present them with “what is most relevant”.
Other players in the category include Aggregate Knowledge and ChoiceStream. [24×7]
Jott Networks Launches Jott the Vote
Jott Networks, a free voice-to-text service launched “Jott the Vote” today, a new way for any American with a cell phone to connect to their 2008 Presidential candidate of choice. For the first time in history the voices of Americans will literally be “seen and heard” by the candidates.
“Every day Jott.com helps thousands of people remember and communicate ideas. They create emails, text messages, notes and reminders using simply their voices. Our Jott the Vote(TM) project will use the same technology to let people connect directly with the candidates in a way never offered before,” said John Pollard, CEO of Jott Networks. “We believe everyone’s voice should have the power to be seen and heard.”
The recent YouTube debate on CNN proved that new technologies are radically altering the nature of campaigns. With Jott the Vote(TM), peoples’ opinions can be seen and heard without the need for video production or technical expertise. Once a person “jotts” a candidate, their message will be sent to the candidate’s e-mail and appear on the Jott the Vote(TM) website. Conversely, Jott enables campaigns to automatically “reply” to a Jott from an individual with a key message of the week or a live update from the campaign trail.
“We’re eager for the American public and the Presidential candidates to participate in Jott the Vote(TM),” said Pollard. “It’s a great demonstration of Jott technology and a simple and needed way of bringing millions of people into the 2008 Presidential election conversation.”
To sign up, people can visit http://www.jottthevote.com/ or http://www.jott.com/. They can then “Jott” to anyone on their contact list or any one of the Presidential candidates. [24×7]
WSA Industry Achievement Awards Calls for Entries
Speaking of award shows, the WSA has announced it is now accepting applications for its 13th Annual Industry Achievement Awards. The awards banquet will take place Feb. 7 at the Westin Hotel keynote by Suzie Reider, Chief Marketing Officer of YouTube.com. Get more info here. [24×7]
