Marchex, the Seattle-based local search advertising company, announced that its VoiceStar subsidiary has signed a new comprehensive agreement with The Cobalt Group, North America’s leading provider of automotive marketing services, to provide call tracking and pay-per-phone-call services to Cobalt’s local auto dealers across North America. Cobalt provides marketing services to more than forty percent of the auto dealerships in the United States.
Marchex has generated tens of thousands of custom, trackable phone numbers for Cobalt’s auto dealerships to use in their offline and online advertising campaigns. Cobalt is also taking advantage of Marchex’s call technology and services to place pay-per-phone-call advertisements for their local dealerships across several search engines and Web sites. The dealer pays only when a consumer initiates a call into their business. This ensures the dealer receives only the most qualified leads and helps maximize their online advertising budget.
“We partnered with Marchex because of its ability to rapidly deliver comprehensive call-based advertising services at unparalleled scale and its best-of-breed reporting and analytics capabilities,” said John Holt, co-founder, Chairman and CEO of Cobalt. “The addition of Marchex’s call tracking and pay-per-phone-call services to our offering furthers our ability to provide dealers with top-of-the-line marketing products and services that help increase automotive sales while lowering the overall marketing cost per vehicle sold.” [24×7]
