In a partnership that brings together the second-and third-most trafficked websites in their market category online, two of the most popular real estate websites in the country have announced an exclusive partnership. Zillow® will now power all for-sale listings on Yahoo! Real Estate.
Once the integration of Zillow’s more than 4 million for-sale listings is complete, home shoppers using Yahoo! Real Estate (realestate.yahoo.com) will continue to search for homes by geography, price and other criteria. The home shopping experience for Zillow’s users will not change.
The successful Zillow Premier Agent program will be extended to Yahoo! Real Estate, and current Zillow advertisers will be offered the first chance to purchase Premier Agent placement on Yahoo!
For-sale listings placed on Zillow will automatically appear on Yahoo! Real Estate, helping brokers by decreasing the number of data feeds they need to support.
After the launch of the partnership, advertisers who buy Showcase Ads or Featured Listings will automatically have those placed on Yahoo! Real Estate and Zillow. Homeowners will have the ability to purchase “for sale by owner” listings and have them appear on both sites.
The relationship began in 2006 when Yahoo! Real Estate incorporated Zillow’s Zestimate® home valuations for more than 72 million U.S. homes into its user experience.
[24×7] Drivers Start Your (Search) Engines. ADP to Acquire Seattle’s Cobalt, Provider of Digital Marketing Solutions for the Automotive IndustryAutomatic Data Processing, Inc. or ADP for short) has entered into a definitive agreement to acquirecsweattle-based Cobalt for approximately $400 million, in cash.The transaction is subject to normal regulatory review and is expected to close in four to six weeks.Cobalt is the leading provider of digital marketing solutions, ncluding search enfgine optmiization and managed PPC services to dealers nationwide. This transaction aligns with ADP Dealer Services’ global layered applications strategy to increase “share of wallet” beyond its core dealer management system offering.
“We believe the timing of this transaction is optimal as online advertising spend is expected to continue to outpace that of traditional channels in the U.S.,” said Gary C. Butler, president and chief executive officer. Cobalt is privately held and headquartered in Seattle, Washington. ADP expects the transaction to be slightly accretive in the first year, with continued positive earnings contributions anticipated in subsequent years.
[24×7]Get more info in the Seattle24x7 blog
