Danielle Tiedt, a 15 year Microsoft veteran who was General Manager of the marketing effort for Bing, has changed the channel from one search engine to another. Tiedt launched the fledgling Bing premiere just three years ago and recently spearheaded the “Bing is for Doing” campaign.
Moving from Microsoft’s Bing to Google’s YouTube, the marketer will become VP Marketing for the Google brand at a time when the video portal is pitched in its own identity struggle.
AdAge points out that the move is a blow to the Microsoft search engine which is trying to increase market share from Google, but only succeeding in doing so from Yahoo.
Google, primarily from YouTube, was the top online video property in the U.S. in December, with 157.2 million unique viewers, according to ComScore. Of the 23 hours of video the average viewer watched online, almost eight hours were on Google.
YouTube is launching 96 entertainment “channels,” in hopes of creating TV-like appointment viewing – and attracting TV-like brand advertising dollars,” according to Google. Tiedt will surely be a key figure in that expansion. [24×7]
Is Seattle More or Less Dangerous a City for Cybercrime?
Seattle has fallen from the peak of notoriety as the riskiest city for cybercrime at least according to a 2012 list produced by Sperling’s Best Places and Norton Security.
The curious designation doesn’t mean Seattle has the second-most cybercrime, just the second-highest share of “risk factors,” such as the prevalence of PCs and smartphones, e-commerce, social networking and accessing potentially unsecured Wi-Fi hotspots.
Since correlation does not equal causation, we think the metric, absent any conclusive evidence of cybercrime, is without proof.
One can’t help but wonder whether a security software provider would have a greater interest in correlating a high density of computers with a proportional market share of its products. Without a measure of actual cybercrimes reported and prosecuted here, it would be just as easy to reach the opposite conclusion. Namely, that a computer-savvy and Web literate populous, such as the one found in the Puget Sound, is more keenly aware of computing best practices. In other words, the prevalence of computer technology and software professionals in our region ought to make us more vigilant in fighting cybercrime. [24×7]
