Adam Brotman has been appointed chief digital officer at Starbucks Coffee Company and Curt Garner has been named chief information officer.
“Over the past several years, there has been a seismic shift in consumer behavior in large part because of the rapid adoption of social and digital media as a primary means of connection and communication,” said Howard Schultz,Starbucks chairman, president and ceo. “At Starbucks , we have recognized this shift and have made it a priority to establish a position on the leading edge of innovation and are now taking this a step further. Adam, Curt and their respective teams will continue to lead the way as we accelerate our digital and technology investments.”
Brotman recently served as senior vice president for Starbucks Digital Ventures and previously as a Vice President at Corbis images where we had the pleasure of working with him for a summit meeting with Google and a trip to Mountain View. As the chief digital officer, Adam will have responsibility for Starbucks core digital businesses, including web, mobile, social media, card, loyalty, e-commerce, Wi-Fi, and the Starbucks Digital Network. Brotman will also lead the company’s emerging in-store digital and entertainment teams and spearhead the company’s emerging in-store digital and entertainment teams.
As chief information officer, Curt Garner will oversee Starbucks global technology and engineering services for all Starbucks businesses and operating organizations. These services include: retail technology, business intelligence, software engineering, technology services, information security, finance systems, global infrastructure, as well as infrastructure systems across all Starbucks channels and geographies.
During his 14-years as a Starbucks partner, Garner has served in a number of roles. Most recently he served as senior vice president of Business Technology, supporting retail technology as well as international technology. In his new role, Garner will report to Starbucks chief financial officer, Troy Alstead.
Corbis Grows from Images and Video into Sound: Acquires Greenlight Music
Speaking of Corbis, (Brotman’s former employer) the licensed “images” company has just stepped into a brand new medium with release of an audio application called Greenlight from Greenlight Music.
The GreenLight Music service went live on Wednesday, with more than 1 million tracks from catalogs controlled by Warner Music, EMI Music Publishing, Universal Music and Sony ATV.
The offering makes it feasible for a corporation to use a song for a corporate presentation, video or any other commercial use, by obtaining a license. Typically, getting a license from music labels and publishers can be difficult and frustrating. GreenLight Music simplifies the process by providing a one-stop shop to license songs for common commercial uses, such as videos, presentations, campaigns, and more. It can get your music clearances quickly, easily, and at competitive prices.
In most cases, GreenLight Music allows you to name your price for the song you want. Once you find a song, they will help guide you to submit a competitive offer to the music companies. Greenlight will handle everything from there. When you make an offer, GreenLight goes to work securing the necessary approval from song owners. Approval takes some time, but it’s significantly faster and easier than the traditional phone and fax method.
The use of the Monkees ‘ song “Daydream Believer” was recently licensed for $1,875 for a corporate meeting/
In a hurry? Take advantage of Greenlight’s large library of popular songs for immediate use. With just a few clicks, you can print your license and be ready to go. With the innovative Get it now licensing, you can browse a selection of great songs at pre-approved prices. With just a few clicks, you can license a song for a popular use, and then use it right away! [24×7]
