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April 24, 2012 SMC Seattle – Social Served Piping Hot: A Night with Starbucks
April 24, 2012 @ 6:00 pm - 9:00 pm
SMC Seattle April Event:
Social Served Piping Hot: A Night with Starbucks
Whenever you read a round-up of brands in social, there’s one brand name you can bet is always on that list – Starbucks. The Seattle-based coffeemaker that changed the way people think about their morning cup of Joe has also changed the way those people connect with brands.
Join us on Tuesday, April 24 at 415 Westlake for a conversation with Alex Wheeler, vice president of global digital marketing at Starbucks, about how Starbucks keeps ahead of the curve in the ever-growing competition for the hearts, minds, and tumbler mugs of the consumer.
About the Speaker
As vice president of Global Digital Marketing, Alex leads the strategy and management of the Starbucks digital advertising, social media, and digital content and creative development across web, mobile and in-store digital platforms. Since joining Starbucks in 2006, Alex has also served rotational assignments within the U.S. Marketing and Promotions team (leading the 2010 relaunch of Frappuccino) and Brand Advertising team.
In 2008, Alex led the Digital team’s successful launch of the company’s community site My Starbucks Idea, now 300,000 members strong and with more than 190 ideas launched to date. Her team’s 2009 Starbucks Love Project, launched during the holiday season, won a Cyber Lion at Cannes and set a Guinness World Record for Most Nations in an Online Sing-Along. With more than 41 million global Facebook fans, two million Twitter followers and as the most followed brand on Instagram, Alex and her team have developed creative, engaging digital experiences that connect Starbucks with its customers and enhances their relationship with the brand.
Alex’s career spans more than fifteen years, with expertise in brand development, integrated advertising campaigns, digital strategy and social media. She’s done digital strategy work for Disney, Twentieth Century Fox, Nintendo, Microsoft, University of Phoenix and Texas Instruments. Prior to joining Starbucks Alex served as Account Director for WPP’s agency Cole & Weber.
For more info:
Eventbrite: http://www.eventbrite.com/event/3395954391?ref=ebtn
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