- This event has passed.
Breaking Trail: How Outdoor Brands Leverage User-Generated Content, PSAMA, Nov. 13
November 13, 2012 @ 5:30 pm - 7:30 pm
Breaking Trail: How Outdoor Brands Leverage User-Generated Content, PSAMA
When: Tuesday, November 13, 2012, 5:30 PM to 7:30 PM
Where: Varsity Grill/Tacoma 1114 Broadway Tacoma
What: Have you climbed a mountain, skied a chute or rode a single-track and shared your glory in photos or videos with your friends online? Those logos on your gear thank you. Many outdoor industry brands are banking on the social web and leveraging user-generated content (UGC) for scalable, authentic marketing. Relative to other industries, outdoor brands are best positioned to ride the wave of the people-first social web and tie the outdoor recreation experiences customers share online with business growth. In this presentation with Paolo Mottola of REI, we’ll take a look at how outdoor recreation and technology complement each other, elevate customer experience and improve the relationships between customers and outdoor brands and retailers.
- Learn how to apply the success of outdoor brand campaigns to your industry
- Discover how technology and outdoor recreation combine to create a unique customer experience
- Look at examples of how outdoor brands are utilizing UGC for marketing campaigns
- Get a glimpse into how privacy concerns regarding outdoor brands are leveraging customer content
How Much: PSAMA Member- $7 (at the door, $12), Non-Member- $10 (at the door, $15), Student (with ID)-Free
How: Register online
