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Content strategy | A case study and skill-building conversation
August 21, 2020 @ 7:00 pm - 8:00 pm
Introduction
In this event, we will focus on creating a comprehensive communication strategy with a focus on content creation. How can small businesses and community-based organizations create content that actually furthers their goals? Websites, social media and other content production can be a drain on organizational resources, so an intentional communications strategy is essential to avoid wasting energy and time. Does your organization need a website? Do you need a blog? Do you need to be on social media? Do you need to make a video? This event will help you navigate all the communication you feel like you ‘should’ do, and focus on strategic efforts that will advance your short and long term goals.
About the Speaker
Jen has spent 15+ years in tech, first at Expedia where she tried her hand at sales, then merchandising, and finally found her home in content management. After Expedia, she went to the agency side, leading Content Strategy at agencies in Seattle and London. Now she’s at Facebook, where she works as a Content Strategy Manager on the Developer Platform team. In all of her professional roles, Jen focuses on creating great product experiences that work for people, where they feel confident and supported in their journey. Outside work, Jen loves hanging out with her Girl Scout troop and spending time outdoors with her family.
About the Client
The Multicultural Community Coalition’s (MCC) mission is as follows: We build power, combat displacement, and preserve culture through collective ownership and shared programs.”
MCC’s project is planned as a vibrant community-owned, multicultural home and shared service-delivery center for several community-based organizations serving Seattle’s growing immigrant, refugee, and people of color communities. MCC will anchor several community organizations by creating a shared, multicultural community-owned and operated co-working space and an essential Cultural Innovation Center (CIC). The CIC is envisioned as a vital heritage and cultural arts venue which will house year-round, cultural events and activities; a dedicated space for cultural exhibits, storytelling and curated artworks that tell the history of our peoples, the stories of their lives in the Rainier Valley and the vision and aspirations they hold for the future. It will also serve as a Creative Economy space in which artists, cultural nonprofits, and creative small businesses will produce and distribute cultural goods and services that generate jobs, revenue, and quality of life – endorsing the proven notion that a thriving cultural sector leads to thriving communities.
Yordanos Teferi
Yordanos Teferi is an eDiscovery Attorney with over 16 years of experience in combined law firm and Fortune 100 companies. Upon returning to Seattle, Yordanos began serving on the board of the Eritrean Community Center which introduced her to the great work of the Multicultural Community Coalition for which she currently serves as the Interim Executive Director. Yordanos also serves on the King County’s Pandemic Community Advisory Group, Communities of Opportunity (COO) Governance Board, City of Seattle’s Policy and Operations Advisory Group, City of Seattle’s Equitable Development Initiative (EDI) Advisory Board, City of Seattle’s Transportation Equity Workgroup, as well as on the Community Health Board Coalition’s Leadership Council
Shiku Wainaina
Shikū was born in Kenya and raised in South King County. She graduated from the University of Washington with a degree in Public Health. She got her start in the nonprofit work in 2012 when she helped to co-found a small NGO. She is passionate about community health and serves as a community leader in the Kenyan Community through the Kenyan Coid Response team.
About the moderator
Camila Pechous (she/her) is a mash-up of content and UX. She combines research and content to strengthen user experience. Camila also centers her work on race and technology. Her goal is to create meaningful interactions between diverse users and digital products. Currently, she’s Senior Content Developer at Amazon supporting customers using Alexa and smart home devices.
Note
- For further information, please visit Commlead website.
- The event will be held on Zoom — once you register, you’ll receive the Zoom meeting link in your checkout confirmation.
- The event will be recorded.
Any questions? Please contact Evelyne Kuo at [email protected]
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