Creating a brand for your business is an important differentiators for cutting through, and establishing yourself in a crowd of like-minded companies and/or other startups. Does it mean slapping a logo on everything you touch from your attire to your laptop cover? Not exactly. Knowing some of the key elements of good branding and then interpreting them for your business is what will set you apart. Marc Williams of Williams-Helde Communications will share with us key branding strategies and case studies to help illustrate the importance of a solid brand.
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