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Event: PSAMA, Storyteller Uprising – Trust and Persuasion in the Digital Age
May 9, 2012 @ 11:30 am - 1:30 pm
PSAMA Monthly Luncheon
Storyteller Uprising – Trust and Persuasion in the Digital Age
AT A GLANCE
Program concludes at 1:30 pm
NEW LOCATION!
ABOUT THE TOPIC
Media is no longer the exclusive preserve of media organizations thanks to the digital media revolution, which have made communications technologies so accessible. Rather, companies, non-profits, protest movements and political parties now have the power to act as trusted broadcaster, publisher, and channel. Emmy Award-winning network TV correspondent, filmmaker and educator Hanson Hosein explains why you not only have an opportunity to take advantage of this “storyteller uprising” — you have an obligation to do so, if you want to cut through the noise of the digital age and engender trust and persuasion in product, project or movement. Hanson should know, he made the transformation from legacy media at NBC to take ownership of his content and tell stories that have been broadcast and streamed around the world. His book, “Storyteller Uprising: Trust and Persuasion in the Digital Age” now serves as the philosophical “manifesto” for the graduate program in digital media that he leads at the University of Washington in Seattle. This isn’t your run of the mill keynote, be ready to roll up your sleeves and put your mind to work.
WHAT’S IN IT FOR YOU?
Hanson Hosein will share:
- Learn why the decline of traditional journalism has created an increased need for trusted information.
- Storytelling is a key to building trust and persuasion in the digital age.
- The “uprising’ is people building ongoing credible connection through story and digital technology
http://www.harborclub.org/seattle.cfm – Directions & Parking
