Go To Market Panel

A critical task for any startup is to build a coherent, deliberate, and measurable go-to-market strategy. Join WTIA and WalkerSands Communications for a panel discussion about go-to-market strategies and best practices!

We’ll talk with local startup leaders about how they approach go-to-market planning and execution so that you can learn from those who’ve done it before.

Moderator

Annie Gudorf, VP of Public relations at Walker Sands Communications

Annie leads Walker Sands’ Seattle office, where she manages a talented team to drive results for clients across the west coast. Annie started in Walker Sands’ Chicago office in 2013 before moving out west in 2016 to help grow the agency’s West Coast presence. Since her time at Walker Sands, she has worked on clients including Cisco, FireEye, CompTIA, Owler, Nintex, plus many others in the B2B technology space. Annie’s client work has been recognized by the Public Relations Society of America, The Holmes Report, and Publicity Club of Chicago.Annie graduated summa cum laude from Loyola University Chicago with a Bachelor of Business Administration in Marketing and Bachelor of Arts in Advertising and Public Relations.

Speakers

Prakash Somasundaram, Head of Global Projects for Amazon Launchpad.

Prakash leads the growth and expansion of the Amazon Launchpad program with the mission of providing resources, expertise, and global infrastructure to entrepreneurs & startup companies worldwide to sell and deliver innovative products to millions of Amazon customers. Prior to Amazon, he has held leadership roles in Product Management and Business Strategy across a variety of industries including consumer electronics, healthcare and supply chain. Prakash has a Master’s degree from Carnegie Mellon University and is currently based in Seattle.

Penny Williams, VP of Marketing at Blue Canoe Learning

Williams brings over 20 years of experience with high-tech companies helping to drive awareness, sales and customer success. Most recently she held marketing leadership positions at Outreach and Trulia, and is on the leadership team of LWT Seattle, which works to advance the careers of women. Penny has served in volunteer leadership roles with the American Cancer Society and American Heart Association, and on the board of Ad Club New York and AD2 Dallas (an affiliate of the American Advertising Federation).

Chris Pitchford, VP of Sales at Ally

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