How to Evaluate Design & Ad Work: ONLINE CLASS, AIGA/SVC, May 21

How to Evaluate Design & Ad Work: ONLINE CLASS, AIGA/SVC

When: Tuesday, May 21, 2013, 10:30 AM–11:45 AM

Where: Online

What: Being a client is one of the toughest jobs in the world. You’re often faced with having to make quick judgments about creative concepts and the fine points of writing and design, even though you’re admittedly no expert on creativity, writing, or design. The second hardest job is being a creative director or supervisor put in the same evaluator role. You’re probably a capable designer or writer yourself, but that’s a far different task than giving useful critical feedback.

Whichever of these two boats you’re in, you’ll find this workshop to be worth its weight in antacids for the grief it will help you avoid at the time of creative decision-making. Here are a few of the topics that will be covered:

> The mechanics of a crit: how, when, where, and who should evaluate creative work
> Understanding what’s on the agenda of graphic designers, copywriters, web designers and other creatives
> Getting everyone to agree on what the creative solution is supposed to accomplish
> A systematic approach for determining good from bad creative concepts
> How to give feedback clearly, constructively and without crushing egos

This class will be taught online, and you’ll need a computer, a high-speed internet connection, and a web browser to participate. You’ll be able to interact with the instructor and ask questions, as the course will be offered live. Attendees will also be provided with access to a recorded version of the course, so you can watch it again later.

Who: This online workshop is for anyone who is in a position of to evaluate and approve creative work done by designers and writers.

Instructors include:

Cynthia Hartwig founded her advertising agency, Sharp Hartwig in 1979 when she was 26 and too young to know better. Recently, she’s concentrated her creative forces on finishing her first novel. Francis Ford Coppola purchased Cynthia’s first short story in Zoetrope All Story and she’s been published extensively in other literary magazines. Her teaching credentials include the University of Washington, Western Washington University and SVC. She recently co-founded Two Pens with Emily Warn to teach business people how to write from both sides of the brain.

Larry Asher is creative director of Worker Bees, an award-winning marketing communications firm. During his career, Larry has been on both the delivery and receiving end of critiques for ad, design, web, and video projects for clients such as Nike, US Bank, Razorfish, Swedish Medical Center, and AT&T Wireless. He has taught and lectured on design and communications at the University of Washington, Washington State University, and the AdWeek Creative Conference. Some of Larry’s corporate training clients include Starbucks, Microsoft, and Group Health.

How Much: $95

How: Register online.