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How to Measure Social Media ROI, General Assembly, June 16
June 15, 2014 @ 6:30 pm - 8:30 pm
How to Measure Social Media ROI, General Assembly
When: Monday, June 16, 6:30 pm – 8:30 pm
Where: WeWork Seattle, 500 Yale Avenue N, Seattle
What: Stumped on measuring the value and ROI of social media in your marketing plan? Social media is a powerful marketing tool and the marketing muscle of many digital communication strategies, however, knowing how to track your social media impact can be a challenge. Understanding how to effectively tweak and measure social media performance to optimize your return on investment can be the key differentiator between a successful campaign and lost marketing dollars.
Kickstart your week and learn the tricks and best practices involved with staying accountable for the social media piece of the pie.
Takeaways:
- develop a social media strategy to achieve your business goals
- effectively measure your social media impact
- identify the most important metrics
- track conversions and ROI
- recommended free and premium analytics tools
- common mistakes to avoid
Who: Instructing is Brewster Stanislaw CEO of Inside Social, Brewster. He is dedicated to helping the world’s largest brands harness the full potential of social marketing. He’s worked with numerous Fortune 500 companies to measure and increase their social ROI by better understanding how social shares lead to sales. He’s primarily responsible for the product roadmap and strategic vision at Inside Social where he has helped the company raise $1.1+ in seed financing from top-tier angels. A reformed financier, Brewster previously worked in equity sales and corporate finance at NYSE Euronext; he’s since realized that zeros and ones are way more interesting in code than financial models. Brewster holds a B.A. magna cum laude in Philosophy, Politics, and Economics; and in Communication from the University of Pennsylvania. He is a Seattle native and is passionate about Seattle sports teams and contributing to the startup ecosystem here.
How Much: $20
How: Register here.
