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Insight Out: Creating a Web Strategy for What’s Next
October 16, 2019 @ 11:30 am - 1:00 pm
Most marketers agree that your website is your company’s most valuable marketing asset. Yet, it often gets forgotten about. One reason you may be less focused on your website is that there’s a lot you COULD do, but it’s hard to prioritize.
In this workshop-style luncheon, we will help you focus on what you should do to improve your site. Considering your target audience, Hansen Belyea and their web development partner will guide you through a series of tests, considerations, and tips for improving your site’s UX.
Participants will take away:
How to analyze your website’s UX
Creating information architecture to best fit your content
Setting up analytics to support your website objectives
7 Steps to Improving your UX
Suggestions for improving your website’s design
