Introduction to Digital Marketing, April 13

Who: General Assembly
Where: General Assembly HQ
When: April 13, 6:30 pm – 8:30 pm
What: The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital—from retail to brands and agencies.
This class will cover the fundamentals of digital marketing, and introduce you to the key channels, concepts and metrics. Learn the available marketing platforms and tactics for tracking and optimizing campaigns, grasp online marketing basics, and get your head around the technical jargon to determine how and where your business fits into the digital world.

Takeaways
Digital marketing techniques—from search engine marketing, to affiliate marketing and community outreach
Marketing principles: how to test, optimize, refine, repeat CPC, CPM, CPA, CTR. Plus, how to measure these metrics and what they mean for your business
The targeting opportunities on various search and social channels
The tools at your disposal to run effective digital marketing campaigns

Prereqs & Preparation
None – this class is meant to be an introductory survey lecture of the field.
About the Instructor
Lana has a decade of digital agency experience where she had the opportunity to wear many different hats. From director of account strategy to project and product management, web analytics, SEO, email marketing, copy writing, campaign development and storytelling, social media and video – Lana has tried it all.
When she’s not marketing or running projects, she is traveling the world, trying new foods, playing videogames, and picking up new skills like web development or a new language.