Introduction to Enterprise Products

Who: General Assembly
Where: General Assembly @WeWork, 500 Yale Avenue N, Seattle, WA
When: February 3, 6:00 pm – 9:00 pm
What: Learn what defines Enterprise software and services and why it’s become an exciting and growing area of focus for the tech industry. In this class we introduce you to key aspects of Enterprise products in order to identify how to successfully build, market and sell products and solutions to large organizations.
We’ll cover the full range of requirements for organizations that fall under the umbrella of Enterprise including: corporations, education intuitions (K-12 and Higher Ed), government (local, state and federal), non-profits, and NGOs. Understand the requirements of organizations based on their ecosystem, security and privacy concerns. Learn to map out the complex organizational departments with the use of user and buyer personas.
Whether you have a startup idea that has the potential to grow to Enterprise scale or you are interested in becoming a Product Manager, Product Marketer, or UX focusing on the Enterprise, this workshop will put you on the right track.

Takeaways

Learn the advantages and challenges of developing Enterprise software.
Identify Enterprise organizational user and buyer personas in order to understand the needs of your users.
Gain an understanding of marketing and selling your product/service to Enterprise customers.

Prereqs & Preparation

This is an introductory and interactive course designed for non-technical people and aspiring Enterprise entrepreneurs or students interested in careers in this field.