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June 13, Puget Sound American Marketing Assoc: Wake-Up Call: Marketing and Sales 3.0 – How to Survive the Changing Landscape
June 13, 2012 @ 11:30 am - 1:30 pm
Wake-Up Call: Marketing and Sales 3.0 – How to Survive the Changing Landscape
Featuring Brett Clay, The Harbor Club Seattle / The Norton Building
AT A GLANCE
http://www.harborclub.org/seattle.cfm – Directions & Parking
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Industry analysts predict a technology-driven restructuring of sales and marketing functions, resulting in 15 million sales positions, equating to 85% of all sales positions, being displaced by marketing automation systems—call it “Marketing and Sales 3.0”. On one hand, this shift presents a large opportunity for those marketers who acquire the new skills. On the other hand, competition for marketing jobs will be greater than ever, as workers from around the world have equal access to technology. Award-winning marketer and author, Brett Clay, author of Selling Change, 101+ Secrets for Growing Sales by Leading Change, and creator of the award-winning Social Synergy System® for marketing, discusses what marketers must do to succeed among the changes sweeping the sales and marketing professions. WHAT’S IN IT FOR YOU?Brett Clay will share:
ABOUT THE SPEAKER(S)A veteran of 23 years in international sales and marketing, most recently with Microsoft Corporation, Brett Clay is the founder and CEO of Change Leadership Group®, a firm that helps clients improve their sales, marketing, and leadership capabilities. Clay is the author of “Selling Change, 101 Secrets for Growing Sales by Leading Change” named the best business book and best sales book of 2010. He is also the creator of the trademarked Change Leadership Framework®, a system for leading change, the creator of the Clay Change Type Indicator™, a personality assessment for leading change, and the creator of the Social Synergy System®, a system for content marketing. Clay is also the host of The Actuation Zone® Radio Show, where he interviews leading experts on ways listeners can grow in their business and their lives. |
