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Marketing Analytics, April 28
April 28, 2016 @ 6:30 pm - 8:30 pm
$40
Who: General Assembly
Where: General Assembly HQ
When: April 28, 6:30 pm – 8:30 pm
What: Join us in our discussion of marketing analytics as we review history, concepts, and application of data. This course builds on two parts of marketing analytics: theory and foundations (conceptual part) and practical application, such as metrics, testing and measuring – all of which help you understand the use of data in marketing and digital space.
About the Instructor
Lana has a decade of digital agency experience where she had the opportunity to wear many different hats. From director of account strategy to project and product management, web analytics, SEO, email marketing, copy writing, campaign development and storytelling, social media and video – Lana has tried it all.
When she’s not marketing or running projects, she is traveling the world, trying new foods, playing videogames, and picking up new skills like web development or a new language.
