Marketing Plan: Gearing Up for Your Product Launch

Who: General Assembly
Where: WeWork – South Lake Union, 500 Yale Ave N, Seattle, WA 98109 
When: January 18, 6:30-8:30pm
What: Your product is ready to ship, your sales projections look solid, and partner channels are in place. Now you need a well-developed marketing plan to successfully take your product to market. If creating a marketing plan is new to you, you have an upcoming launch, or you’re looking to enhance your skills in this area, this class can help.
This class will introduce you to the fundamentals of a product/feature launch marketing plan, common mistakes to avoid, and tips to diligently track your progress to ensure your launch goes well and your goals are reached.

Takeaways

Learn the components needed to create a product launch marketing plan
Understand common pitfalls and how to avoid them
Gain tips for keeping track of all the moving parts
Framework to get started

Prereqs & Preparation

Think about interesting marketing campaigns you’ve come across – good, bad and ugly