Persuasive Business Writing Workshop, John Sturtevant
When: Tuesday, November 26, 2013, 08:30 am – 04:00 pm
Where: University of Phoenix Executive Learning Center , 7100 Fort Dent Way, Suite 100, Tukwila
What: Most often, business people and technical professionals write to convince others to do something – change a process, take an action, or approve a decision. Through case studies, hands-on exercises, and guided assignments, you will learn to think analytically and communicate your ideas persuasively.
John Sturtevant’s Persuasive Business Writing combines real-world business examples and interactive accelerated-learning techniques to give you practical, relevant skills you can use immediately.
After completing this full-day workshop, you will be able to:
• Apply analytical-thinking techniques to assess key issues and decision points
• Define and identify audience perceptions and expectations
• Create and structure logical, persuasive, and clearly-organized documents
• Recognize, consider, and effectively address opposing points of view
• Assess and measure the effects of your writing through active listening
Who: John Sturtevant is a certified trainer in the Accelerated Learning Method. He has taught thousands of business people around the world how to think analytically and communicate their ideas clearly and persuasively. John was a successful business writer for 20 years. He also taught writing at Harvard Business School and was Professor of Business Communications at The European School of Economics.
How Much: Early registration is US-$325, Regular- $425, Teams of 3 or more US-$250 (each), Nonprofit/government-$275
How: Register here.