Plan Your Marketing Automation Initiative to Drive Revenue, PSAMA, Nov. 21

Plan Your Marketing Automation Initiative to Drive Revenue, PSAMA

When: November 21, 2013, 6:00 PM, 8:00 PM

Where: The Seattle Times Building, 1000 Denny Way, Seattle

What: Customers are shaping their experience today. Customers demand that sellers transform the buying process to get more information, interactions, value and influence.

The customer’s ability to self-educate has significantly increased over the past decade. To understand their options and refine their own preferences, customers can use a variety of resources ranging from websites to vendors to social media channels. By the time they contact the sales representative, customers have most likely already made their buying decision.

With this shift in customer behavior marketers need to work differently. Today, marketing automation has become the key approach to motivate a customer to consider, prefer, and select products and services. Marketing automation is a hot topic as more marketers are adopting the technology to improve marketing productivity, generate more and better leads, and increase conversion rates.

But how will a marketing team know whether marketing automation is right for their company? What type of platform to choose and how to make it work? Attend to:

• Complete a Marketing Automation assessment for your company
• Get recommendations on what aspects of Marketing Automation your company should implement
• Create a plan for your company with immediate and strategic next steps around Marketing Automation

How Much: Students- $15, Members- $20, Non-members- $25

How: Register here.