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ProductTank SEA Virtual Book Club: Design-Driven Growth
August 20, 2020 @ 5:00 pm - 7:00 pm
TOPIC:
ProductTank SEA Virtual Book Club: Design-Driven Growth
We will be discussing the book Design-Driven Growth with its author, Molly Norris Walker. Molly will provide an overview of the book, and then we will focus on the chapters “Defining Growth”, “Crafting Growth Funnels & Loops”, and “Seeking Expansion at B2B companies” in a book club format. You will have the opportunity to discuss the book with both the ProductTank SEA community, as well as the author herself.
LOCATION:
Zoom – details to be provided prior to the event
ABOUT THE BOOK:
Design-driven growth is a repeatable process for teams to smash growth targets through design experimentation at scale. It’s not just about user experience, nor business impact, but how to deftly combine both of these into a winning strategy.
Design-Driven Growth answers the question, “I’ve launched – now what?” It is relevant to anyone working on digital product performance, no matter their job title. This book is for hands-on product shapers, who care about advancing the business through user experience.
Within the text, you’ll find an efficient process for how to do growth design within a product team. Whether you’re a software engineer, product designer, product manager, data analyst, marketer, or executive, you can apply these steps on your mission to thrive.
This book is for global practitioners outside of the Silicon Valley bubble, from early-stage startups to mature scale-ups across the private, public, and social sectors.
Purchasing the book is not required to participate in the event, but if you would like to buy a copy you can learn more here: https://www.design-driven-growth.com/
ABOUT THE SPEAKER:
Molly is a serial head of design at high-growth startups. She has been on a learning journey taking new initiatives from concept to market across four continents with human-centered design and agile methodologies. She is passionate about elevating tech successes outside of Silicon Valley.
Before startup land, Molly was a lead designer at Pivotal, IDEO.org, The World Bank, ABC News, and Washington Post Newsweek Interactive. She holds a Masters Degree from the Oxford Internet Institute. Her home base is a small island, and she’s an avid beachcomber.
