Programmatic Advertising: Demystifying Video, Audio and Data Collection

Since COVID-19, digital audio and video has increased in huge numbers, and marketing budgets are moving to where the audiences are. Meanwhile, data and privacy concerns are hot topics, adding uncertainty to the programmatic ad buying space. We will demystify these rapidly changing areas of advertising, taking you “under the hood” for a better understanding of how ad space is purchased programmatically. We’ll give you the latest on data collection, what changes are on the horizon and how you can best position your business for success in the future.

Free webinars hosted by our in-house agency team allow you to tap into local expertise and learn proven practices that get results. The Seattle Times Media Solutions is a full-service digital agency that specializes in helping businesses develop media plans to reach consumers using multiple channels at all stages of the consumer journey.

*Our free workshops are offered by invitation only, and space is limited.