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Startup Know-How: Market Sizing & Segmentation, NWEN, May 7
May 7, 2013 @ 5:30 pm - 7:30 pm
Startup Know-How: Market Sizing & Segmentation, NWEN
When: Tuesday, May 7, 2013, 5:30pm – 7:30pm
Where: The Hub, 220 2nd Avenue South, Seattle
What: It is important to know the precise size of the market you are interested in, enabling you to accurately evaluate the current market situation and future development, and establish market strategies.
Market Size: How big is the potential market?
Market Segmentation: How big is the exact market for you? Where are your clients in terms of industrial sectors and regions? Which types of clients will you focus in marketing strategy?
As you can imagine, sizing and segmenting markets can be tough, especially if you’re doing it on your own. If you do it wrong you can sabotage your go to market strategy and be laughed out of investor pitches. Don’t do it wrong! Instead come to NWEN’s eIQ and learn how to do it right from our expert Mark Kotzer.
Who: Speaker: Mark Kotzer
Mark is a marketing strategist and scrappy entrepreneur with a passion for driving innovation and new growth initiatives in companies. Mark has 20 years experience vetting, launching and growing innovative new products, services and lines of business for start-up, emerging growth and Fortune 1000 companies. His background spans the business and product life cycle – from visioning, market validation and business model creation to test pilot design, product launch and sales pipeline development. Mark has a proven track record in the software & telecommunications, financial services, travel & hospitality, specialty food & retail and non-profit industries. This diversity of experience provides him with unique insights into how companies can innovate, generate new revenue streams and achieve competitive advantage.
How Much: $15 general ticket, $5 for students
FREE to Hub Seattle members and Season Pass holders.
How: Register online.
