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Startup Know-How: Target Audience & Value Proposition, NWEN, June 25
June 25, 2013 @ 5:30 pm - 7:30 pm
Startup Know-How: Target Audience & Value Proposition, NWEN
When: Tuesday, June 25, 5:30pm – 7:30pm
Where: The HUB Seattle, 220 – 2nd Avenue South, Seattle
What: In a world full of endless choices, it’s the brands that win the heart and mind of customers that win. Understanding your primary target audience’s needs, attitudes and behaviors at a deep level and doing this continuously is critical to growing a tribe of brand advocates.
In this session you have the opportunity to practice what you learn:
– Learn how to define your target audience, after you have sized the market opportunity
– Apply a blend of research methodologies to gain a pulse of your target audience
– Craft a value proposition tailored for your primary target audience
This session builds upon sizing and segmenting markets. It provides a step-by-step process to develop an on-going connection with your primary target, starting with how you define them. Learn how to do this on a shoe string budget (on your own) and still have results that shine during your investor pitches and beyond.
Who: Bobby Bakshi has managed large scale global market research for Fortune 500 companies for over 20 years. As an entrepreneur he now brings the discipline he’s learned to solo-preneurs and start-ups to yield powerful results and strong connections with customers. In addition, Bobby brings deep experience in people and organizational change practices that connect to make for a strong eco-system covering internal and external stakeholders. Bobby is passionate about helping businesses thrive through their people relationships and good segmentation is a key building block to guide the way.
How Much: $15 general ticket, $5 for students
How: Register online.
