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The Most Beautiful Curve, AIGA HIVE Meetup, April 14
April 14, 2014 @ 6:30 pm - 9:00 pm
The Most Beautiful Curve, AIGA HIVE Meetup
When: Monday, April 14, 2014, 6:30 – 9:00 pm
Where: WeWork, 500 Yale Ave N, Seattle
What: Are you a designer who often wonders why you even need strategy? Are you a strategist who needs to convince your client that research will truly help their business? Are you a business that is interested in working with a design strategy team, but aren’t quite sure what’s involved? For answers to questions such as these and more, attend HIVE’s April Meet Up on design & strategy.
This panel discussion will talk about:
Demystifying – understanding the value of strategy, myth busting misconceptions.
Navigating – asking the hard questions, the value of research and/or up front thinking.
Reframing – identifying the real problem. Is it the user, the research, etc? Which problem are you solving?
Bridging – collaborating with client, reconciling the user, the business and the information.
Who: Panelists:
David Buckley, Creative Director, POP
Stacey Fischer, Creative Director/Principal, Buoyant Design & HIVE Planning Committee Member
Tad Harmon, Creative Director/Principal, 206inc
John Rousseau, Executive Creative Director, frog
Heather Snavely, Senior Director, Global Brand Marketing, Brooks Running Co.
Moderated by Amy Carney, Design Strategist, TEAGUE, AIGA Operations Director, AIGA HIVE Planning Committee Member
How Much: Free
How: Register here.
