WTIA Marketing Community Meeting, When Worlds Collide: Market Research meets Competitive Intelligence
Avanade 818 Stewart Street, Suite 400 , Seattle, WA, United StatesWTIA November Marketing Community Meeting presents: When Worlds Collide: Market Research meets Competitive Intelligence In this presentation we’ll cover how traditional market research techniques differ from the techniques utilized by Competitive Intelligence professionals. While there is some overlap the goals of a competitive intelligence effort differ in many ways from traditional market research. This presentation […]
