Date: 7/26/10
Who: Mercent
Position: Online Marketing Manager
Where: Belltown-Seattle
What: Mercent is a leading provider of online channel marketing technology and services for retailers, the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). . This position is responsible for managing the online marketing and related services for larger Mercent clients.
Responsibilities: Overall account management to include weekly or bi-weekly client calls, creating agendas, customer communication via email and telephone, problem solving, and performing other client needs as necessary Present quarterly decks to clients, which may include upper level management. Assist with overall marketing strategy, goal definition, and campaign execution for assigned accounts. Execute on the client’s online performance marketing plans on channels including, but not limited to Amazon.com Merchants @ program, Shopzilla, Pricegrabber, NexTag, Shopping.com and other data feed driven online retail marketing channels. Develop and manage all aspects of bidding strategies for all performance based ads. Develop and optimize the text-based ad creative. Monitor tracking, delivery, budgets and performance of supported online marketing buys and manage supported campaigns to target (key retail) metrics Negotiate and close performance based ad buys on the behalf of the client as needed. Ongoing audit of the online channels to assess offer accuracy, attachment and competitiveness. Coordinate with the retailer’s marketing and merchandising/promo calendars.
Requirements: The ideal candidate will have hands on management experience in online retail marketing. They will also have proven success in managing third-party marketing programs on the behalf of retail clients. The successful candidate must be able to interface well with others involved in sales, marketing, product development, testing, and support roles. 2+ years of experience managing performance based online marketing programs for large branded retailers either directly or with an agency. Ability to compile and analyze performance metrics and make decisions regarding campaign direction based on the analysis. Demonstrated understanding of online retail marketing channels’ strategies and best practices. Proven track record in key account management. Comfortable presenting and speaking with client contacts, which may include management. Results oriented collaborative management style. Ability to manage internal projects centered around B2B client services.
Contact: Please send resume to [email protected]
