Who: Intelius
Position Product Marketing Specialist – iServices:
Where: Bellevue
What: Intelius is looking for a Product Marketing Specialist in its Bellevue, WA office. In addition to strong writing and oral communication skills, we are looking for someone with excellent organizational and project management skills. This individual will be responsible for outbound product marketing, including messaging, developing website content, executing retention and acquisition campaigns and coordinating the marketing aspects of product launch for large scale consumer online services. If you have strong copy writing skills and marketing experience, we would love to hear from you.
Responsibilities:
• Drive and develop collateral for multiple product launches including copy for website, email communications, launch materials and e-campaigns
• Develop email campaigns and messaging for customer acquisition and retention programs
• Develop product newsletters and other product awareness materials to engage customers with our products
• Develop editorial calendar for each product
• Expand on product positioning and messaging and create collateral as needed
• Create effective marketing tools, including product presentations, data sheets, competitive briefs, and FAQs, to increase market penetration, working with business development, product management and marketing teams
• Work with Corporate Marketing to ensure consistent brand image and messaging is reflected in product marketing initiatives
• Manage outside vendors tasked with specific product marketing initiatives
• Assist with market research and competitive analysis
Requirements:
• Excellent written and verbal communication skills; strong copy writing experience required
• 3-4 years experience in marketing or related field
• Experience in e-commerce or Internet environment
• Consumer products experience preferred
• Ability to lead projects and deliver results
• Proven ability to influence cross-functional teams without formal authority
• Bachelor’s degree required, Marketing/advanced degree in related field preferred
PREFERRED
• Ability to conduct a/b testing, multivariate testing, campaign development and launch, web statistics analysis, campaign performance and ROI
• Ability to grow into a role to develop strategic marketing plans for product line to help drive adoption of product and differentiating features based on buyer and user personas
• Ability to work with UI/UX designers and understand/direct creation of wireframes and mock-ups,
Contact: If interested please apply at: http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=INTELIUSCORP&cws=1&rid=83 Please include cover letter and reference PDMSISVCS10JCL
