Who: T-Mobile
Position: Sr Brand Manager (10015257)
Where: Bellevue
What: This position is responsible for developing and institutionalizing Brand architecture, Brand and Campaign level Guidelines and assets and enforcing established standards. Ideal candidate will be able to conceptualize strategic initiatives and implement execution level details; manage external agency as well as influence internal stakeholders without direct reporting relationships; apply sound judgment in making recommendations and possess ability to articulate reason for given recommendation.
T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 268 million Americans where they live, work, and play. In a world full of busy and fragmented lives, we at T-Mobile USA, Inc. have the idea that wireless communications can help. The value of our plans, the breadth of our coverage, the reliability of our network, and the quality of our service are meant to do one thing; help you stick together with the people who make your life come alive. That’s why we’re here.
Requires ability to influence multiple stakeholders who may or may not have in-kind objectives
Candidate must be display a high level of professionalism and trustworthiness as he/she will routinely work with, and be accountable for, highly sensitive and confidential information and be the gatekeeper for access to same.
Requires ability to understand intersection of Brand Standards within the context of Marcom, and be able to collaboratively problem solve to achieve a win-win outcome.
Responsibilities:
Manages content, function and access to T-Mobile brand portal.
Manages Brand agency day to day and responsible for development and execution of their creative output. Includes Brand Architecture, Brand Standards and Guidelines, as well as campaign level guidelines
Develops and implements Brand standards and guidelines throughout the organization and with external partners (OEMs, etc)
Aides campaign integration and Brand consistency with other communications disciplines: web, in-store, promotions, customer marketing, corporate communications, PR, etc. via creative review and approval
Leads and manages development of brand programs in support of overall company brand initiatives.
Consults throughout organization on proper use of T-Mobile brand assets
Educates other T-Mobile departments (sales, etc.) on T-Mobile brand guidelines
Requirements:
6-8 years design, brand strategy development and management or equivalent experience in account management for a brand/ design agency.
4-6 years developing and collaboratively implementing Brand and Campaign level guidelines both internally and externally
Ability to manage the development of core brand assets including Brand architecture, product names, logo development, imagery and digital etc., and manage the development and execution of the T-Mobile brand strategy across the corporate and retail environments ensuring alignment in all consumer facing and internal facing materials
Ability to manage all meetings, timelines, stakeholders and communications, on a products & services/business level with a strategic focus on company goals
Brand Theory and Management
Communications Management
Agency Management
Creative Production Management
Process Competency Development
Internal Tools Development
Experience:
5 -7 years of operational experience
Qualities sought include thought leadership, strong personal work ethic and initiative, and ability to build strong cross-functional relationships including those with senior level executives
Desired Skills
6-8 years experience managing agency partners
4-6 years developing and implementing Brand Guidelines for a Global Brand
Co-Marketing / Co Branding
Web marketing aesthetic knowledge
Education:
Bachelor’s Degree in Business/Marketing/Communications
Contact: Apply online.
